Free Digital Marketing Tools Every Beginner Should Use

In this digital age, robust online presence is the key to all businesses, regardless of their sizes. No matter whether you are a budding entrepreneur or a small business owner, a grasp on the fundamentals of digital marketing can positively contribute to success. However, diving into the world of digital marketing can be overwhelming, especially for beginners who may not have extensive budgets or resources. The good news is that there are numerous free tools available that can help you navigate this landscape effectively. That is why joining a digital marketing course is the best idea to gather innovative insights on how to make proper usage of the tools for presenting ROI-focused solutions with ease. 

Digital marketing encompasses a wide range of strategies, including SEO, social media marketing, email marketing, content creation, and analytics. Each of these areas requires specific skills and tools to execute successfully. Thanks to the free or trial versions of the tools that offer the potential results without any sort of financial commitment. Here in this blog, we are going to explore some essential digital marketing tools that every beginner must consider using for deriving tangible results. 

Top 10 Free Digital Marketing Tools That You Must Use As A Beginner 

For beginners, however, navigating the plethora of tools available can be overwhelming, especially when considering budget constraints. Fortunately, there are numerous free digital marketing tools that can help you establish and enhance your online presence without incurring significant costs. Here are the best tools of digital marketing that can be your saviour when you are venturing into the field of digital marketing. Let’s dive in.

1. Canva

Canva is a graphic design platform that simplifies the creation of stunning visuals for social media posts, presentations, infographics, and more. The features of this tool include a user-friendly drag-and-drop interface, collaboration features for team projects, and an extensive library of templates and design elements. The best part of this tool is that it empowers the users, who have almost no experience at all in the sphere of graphic design, to create professional-quality graphics. On the other hand, this tool has no other alternative when it comes to enhancing the visual appeal of the brands without spending heftily. If you join the best digital marketing institute in Kolkata, you can be rest assured about gaining consolidated knowledge on using this tool. 

2. Google Analytics

Google Analytics is an indispensable tool for anyone looking to understand their website's performance. The best part of this tool is that it seeks to investigate how the visitors interact with your site. The characteristics of this tool include real-time data tracking, goal setting and conversion tracking, and audience demographics and interests. Capitalising on Google Analytics enables you to come up with informed decisions based on user data and to accordingly optimise the website. The digital marketing classes are designed in such a way so that they can cover the usage of effective tools like Google Analytics.

3. Mailchimp

When it comes to email marketing, Mailchimp occupies an integral role in achieving tangible results through its unique features. The features of this tool include a free plan for up to 2,000 subscribers, comprehensive reporting tools, and an intuitive email builder. Plus, the user-friendly interface of Mailchimp makes it easy for beginners to create impactful campaigns. 

4. Ubersuggest

Keyword research is one of the vital sections of digital marketing, and that is why you must have a clear understanding of a tool that can help you out by discovering the relevant keywords. Here Ubersuggest comes in handy, and its important features are keyword suggestions based on search volume, content ideas based on trending topics, and SEO difficulty analysis. 

5. Buffer

The digital marketing courses within the curriculum include social media management, which appears to be a difficult task for beginners. The tool Buffer helps in scheduling the posts across different platforms from a single dashboard. The intriguing features of this specific tool are post-scheduling in advance, content curation capabilities, and performance tracking analytics. When it comes to the social media content plan, nothing can beat the supremacy of Buffer. 

6. Hotjar

Hotjar provides insights into how users interact with your website through heatmaps and session recordings. From tracking the user clicks and movements to feedback polls and surveys, this tool covers it all.

Understanding user behaviour on your site can help you make informed decisions about design changes and content improvements, ultimately enhancing the user experience.

7. Unsplash

Within the best digital marketing course, you will get the scope of getting direct access to the high-quality stock images that are free to use in various marketing materials. The best part of this tool is that it provides access to beautiful images that can enhance your branding without any cost. 

8. Answer the Public

Answer The Public is a keyword research tool that takes part in visualising the search queries associated with the specific keywords. This tool, in reality, aids in understanding what your niche audience is seeking so that you can create the relevant ones accordingly. 

9. Google My Business

Google My Business is there to assist in management of the online presence across Google Search and Maps. An optimised Google My Business listing can significantly enhance local SEO efforts and help attract nearby customers searching for services like yours. The best digital marketing institute in Kolkata trains the learners with the knowledge of this tool. 

10. WordPress

Last but not least, WordPress is a widely-used content management system that enables users to create and manage websites and blogs easily. On the other hand, it powers over 40% of the web and offers flexibility for beginners looking to establish an online presence with minimal costs. Ranging from an extensive library of plugins and themes to SEO-friendly features, this tool covers it all for efficient content management. 

Closing Thoughts

The beginners or the job switchers who are about to step into the field of digital marketing must keep in touch with the best 10 free tools for seamless operation. By incorporating these essential resources into your strategy, you can improve your online visibility, engage effectively with customers, and drive meaningful results. 

To know more about such tools or to join the digital marketing courses, connect with the Arobit Academy or take a tour of our website now.